Sounds of 2010, Scepticism or Optimism

The list that the BBC publishes each year, that gives music listeners the chance to revel in the most exciting acts of 2010, from what I see its either the chance to be sceptical or have a belief that this year will bring another music sensation that were come into our music players like a whirlwind.


I can understand both arguements, much like 2009 we saw some highs and lows, areas of innovation and in RETROspect areas of regurgitated synth pop but with artists wearing Camden Locks finest glittery outfits. From 2009 we had Little Boots who to be fair had her fair share of success but it seems to follow the same lineage, 6 music rave about it (as they ALWAYS find music first), Radio 1 grab hold of the poppiest single and play endlessly for a month, commercial stations pick it up and love it, festivals and gig dates insue......But is there any longevity? I cant see Little Boots releasing an inspiring second album thats BECAUSE we have a NEW!! sounds of the year in. Is ELLIE GOULDING now to follow that same path, her album Lights was released on Monday and already the daggers are out in some musical circles, with so much hype is there anywhere else to go but down.

Personally I believe Ellie Goulding along with her frequent collaborater Starsmith have created an ok album, mixing folk with electronica, radio friendly tunes that seem quite personal, in that respect her album will most probably be a success but I get the distinct impression a potential second album will have major label interests/influence which means £££ and if successful no chance to diversify.

Another act I felt should have been given more limelight and they havent (probably because they only started gigging 1 week ago at Wilton Hall Church of all places in London), is HURTS a Manchester duo who's songs smack of pet shop boys giving Ian Curtis some synth lessons on how to create upbeat yet atmospheric love songs, and with the recent announcement of the NME Radar tour, this band are definately a shout for making an impact along with the highly spiritual Darwin Deez.

In the end I cant help but remain cynical of the winners of sound of 20..... being influenced by major label big wigs who sense that they can make a few extra pounds, but not lets hope the winner can make a lasting impression to us all and not fade away like so many hyped artists/bands do.