Thursday, 11 March 2010

Theophilus London


Artist Feature -

When 1st and 15th in conjunction with Jay-Z helped to release Lupe Fiasco’s debut album Food and Liquor, there was a sudden but unfortunately brief realisation that hip-hop can be less about expensive tangible assets and more about poetry and story-telling, taking it back to the glorious introduction of hip-hop to a curious worldwide audience. Then with a click of a finger more of the same beckoned our ears much to commercial success looking at Paper Trail and Tha Carter III, the momentary affects of alternative hip-hop diminished somewhat. But looking at Theophilus London I feel we can have a resurgence in the message that hip-hop although the story tells gritty backgrounds can also be about a fascination with lyrics, straight talking Mr.London says his influences range from Kraftwerk to Michael Jackson, hence we have (not a complete one) shift towards a more well rounded hip hop artist, already garnering attention from his independent mix tape releases, the attention has seen him form a group called Chauffeur alongside Mark Ronson, Sam Sparro and Dap Kings (Winehouse’s backing crew).

Songs such as Humdrum Town stays connected with the known hip hop world of today fresh simple beats with a soft pop keyboard sounds see him lay down lyrics which are personal “Lost my girl at an early age, crush my heart when I turned that page”, but with a Matthew Santosesqe chorus renews my faith in hip-hop being meaningful without transcending the musical element of the song, then we turn to Cold Pillow a synth hand clap gem which switches from Humdrum Town in terms of music and comes across as a rich R n B wordplay then from nowhere breaks into a seamlessly effortless flow of word chemistry.

His new mixtape entitled I want you in March seems to have got the underground scenesters wanting more and more, and producing remixes for new mainstream stars like Ellie Goulding and soon to be stars (in my opinion) Penguin Prison, his profile in and amongst the trendy hit making epicentre that is London (sarcasm or not, let you decide), continues to rise.

For fans of Pharrell and Chad Hugo, Kanye West and Santigold add this to your must listen box, safe to say if you’re a fan of hip hop a fresh slice of fresh air is sure to hit your face quicker than you can say 50 Cent.

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